Research Open Education Resources

• ProQuest - Business to Business Market Research

  • Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research.

• Bookboon - An Introduction to Business Research Methods

  • This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.

• ProQuest - Marketing Research That Won't Break the Bank

  • In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

• ProQuest - Effective Use of Market Research

  • The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

• Lumen Learning - Marketing Research and Consumer-Created Content

  • An online text talking specifically about researching using digital media.