Marketing Open Education Resources
Minnesota University Library - Principles of Marketing
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Open Textbook Library - Introducing Marketing
This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Forbes - How Uber, Airbnb and Etsy Turned 1,000 Customers Into 1 Million
An article on how these small businesses marketed their way to a million customers.
Open Textbooks for Hong Kong - Core Concepts of Marketing
This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Open Textbook Library - Launch! Advertising and Promotion in Real Time
This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
eMarketing: The essential guide to marketing in a digital world
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
ProQuest - Marketing Research That Won't Break the Bank
In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
ProQuest - Effective Use of Market Research
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.
Lumen Learning - Marketing Research and Consumer-Created Content
An online text talking specifically about researching using digital media
The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.