Buyer Behaviour Open Education Resources

• ContactAbility - Eleven Areas of Consumer Behaviour every Brand Needs to Know

  • These easy to digest points on how customers think make engagement look simple. And we reckon it can be, especially when these points are considered and carried out with authenticity and integrity.

• University of Wollongong Australia - A review of consumer decision-making models and development of a new model for financial services

  • This article reviews prominent models of CDM and identifies strengths and limitations.